Tim Cook confirms Apple’s generative AI features are coming ‘later this year’

During Apple’s quarterly net telephone connected Thursday afternoon, CEO Tim Cook mentioned that nan institution is moving connected generative AI package features that will make their measurement to customers “later this year.” That aligns pinch reporting from Bloomberg’s Mark Gurman, who said precocious that iOS 18 could beryllium nan “biggest” update successful nan operating system’s history. Cook’s teases — he mentioned generative AI respective times, but ne'er sewage circumstantial — look to corroborate that we’re successful for a large merchandise this fall.

“As we look ahead, we will proceed to put successful these and different technologies that will style nan future. That includes artificial intelligence, wherever we proceed to walk a tremendous magnitude of clip and effort, and we’re excited to stock nan specifications of our ongoing activity successful that abstraction later this year,” Cook said successful his prepared remarks.

Analysts tried to property Cook for much details, but he didn’t connection much. “Our M.O., if you will, has ever been to to do activity and then talk astir work, and not to get retired successful beforehand of ourselves. And truthful we’re going to clasp that to this arsenic well. But we person sewage immoderate things that we’re incredibly excited about, that we’ll beryllium talking astir later this year.”

AI package features ranging from precocious photograph manipulation to connection processing enhancements person been a awesome trading constituent of smartphones from Google and Samsung successful caller months. It’s uncommon for Apple to telegraph its upcoming moves, truthful you tin return this arsenic a motion that nan institution has eager plans to merge AI into its package platforms — iOS, iPadOS, and macOS — later this year.

“Let maine conscionable opportunity that I deliberation there’s a immense opportunity for Apple pinch generative AI and pinch AI, without getting into galore much specifications aliases getting retired up of myself,” Cook said to reason nan call.